Press Releases

Shred Ready is pleased to announce Jordan Byrum as the winner of The 2011 Search competition. Byrum is an 18-year-old from Benton, Ark. His winning video was shot on Daisy Creek and the Arkansas, Cheoah, Ocoee, and Cossatot rivers. “I am so thankful to everyone who helped make it possible,” said Byrum. “I'm stoked to see what the future holds with Shred Ready and I hope to keep going bigger and stomping more stouts.” The Search contest was intended to seek out and help young talented athletes who have a drive, desire, and motivation to take their own paddling to the next level. Contestants submitted videos that showed off their kayaking skills for a chance to become a sponsored member of the Shred Ready Kayak team. "Since our humble beginnings in spare bedroom and garage Shred Ready's success has been tied to the Athletes who represent us in the around the world,” said Tom Sherburne President of Shred Ready. “ “Shred Ready is stoked to have Jordan Byrum join the 2012 roster of talented kayakers like Chris Korbulic, Pat Keller, Chris Gragtmans, Elaine Campbell, and Isaac Levinson.” “I was blown away by the talented and technically savvy young people courageous enough to submit them for the world to decide if they should be on the 2012 Team," said Sherburne. Shred Ready, Inc is an independent manufacturer and helmet design company located in Auburn, Alabama. Founded in 1997 in a spare bedroom and garage it has since grown to worldwide distribution. Shred Ready has been at the forefront of water sport helmet design with such features as; brims on helmets, the HOG 1.0, 2.0 and HOT occipital locks, individualized custom graphics, and the first US helmet to receive CE 1385 certification. Self made and self paid, Shred Ready continues its dedication to local, regional, national, and international events and athletes. Shred Ready manufactures a mix of injected molded and carbon/Kevlar composite helmets for water sports and lifestyle apparel.
Werner Paddles has added a new warehouse and shipping facility to support their growth. The new facility located in Monroe Washington is just a few miles from the production factory in Sultan. This new facility has more than doubled the space allocated for storage of paddles. Additionally, Werner’s Shipping Department is now located in this space which will allow more room for staging orders. The old warehouse space in Sultan will be used by the Production team to house new machinery and improve production flow. The implementation of the new facility to Werner dealers has been seamless. All correspondence and return shipments will continue to ship to the production address in Sultan, Washington. The only visible change is that Werner will not be shipping any paddles same day as the order is placed. All in stock paddles will ship the next day. “The addition of the new warehouse and shipping facility really show our dealers how we continue to invest in our infrastructure to support the growth in our business. The cornerstone of what we do; providing the world’s best paddles and outstanding customer service, will now be better supported by our facilities.. We are looking forward to a great new year with the best paddle delivery in the business,” says Jim Miller, Werner Paddles Marketing Manager. Werner Paddles is the leading manufacturer of high quality kayak, canoe, and stand up paddles, operating near the banks of the Skykomish River in Sultan, WA. For more information call 800.275.3311 or visit us at
Rapid, Adventure Kayak, Canoeroots and Kayak Angler magazines are the first paddling and fishing magazines in Apple’s Newsstand launched with iOS 5 on the iPad and iPhone. In the first week on Newsstand, Rapid Media digital app downloads increased 957 percent, subscription sales jumped 200 percent and single copy downloads increased by 20 percent. “We’re pretty excited,” says Founder and Publisher Scott MacGregor. “Newsstand puts our magazines and paddling front and center on 115 million iPads and iPhones around the world. And, when we release a new issue it is delivered automatically to our readers’ home screen for download.” Rapid Media launched its first iPad app in August 2010 making it the first paddling and fishing magazine (and first Canadian magazine, period) in Apple’s App Store. In June of this year, Rapid Media launched three new branded apps and rebranded the existing app to Kayak Angler giving each title its own app. “Once each magazine has its own app, we filled them with ten years of back issues,” says MacGregor. “Not only can readers get the latest issue, they have access to our archives as far back as 2002.” Rapid Media apps are now on over 42,000 Apple devices around the world. To download the apps search in Newsstand by title - Rapid, Adventure Kayak, Canoeroots or Kayak Angler. Newsstand is a new application in iOS 5 that acts as a folder for magazine and newspaper subscriptions. The app automatically downloads new content and alerts the reader. It also offers access to a specific subscriptions section of the App Store making it easier for readers to find their favourite paddling magazines. Rapid Media has been the leader in paddlesports media since 1999. Rapid Media publishes Rapid, Adventure Kayak, Canoeroots & Family Camping, and Kayak Anglermagazines, and produces the Reel Paddling Film Festival and Rapid Media TV.
  Necky Kayaks, an industry leader in the performance kayak market, is proud to announce that its Eliza kayak has been named ‘Best Women’s Kayak’ in Sea Kayaker Magazine’s newly minted Readers Choice Awards. The Readers Choice Awards, featured in Sea Kayaker’s December 2011 issue, are based on the results of a six month poll administered through the Sea Kayaker website from January through June 2011. “Any time you’re awarded a Readers Choice award its cause for celebration and to receive this honor for the Eliza is both humbling and inspirational,” said Sara Knies, Director of Marketing for Necky Kayaks. “The touring kayak market is a mature one, filled with savvy paddlers who know what they require out of a boat and we couldn’t be more pleased than to deliver on our consumer’s expectations.” As the magazine points out, ‘a good kayak is one that fits’ and the Eliza was specifically designed to fit women. The deck of the Eliza is designed to shed water and minimize windage, while allowing better stroke clearance for paddlers with narrower shoulders. Advanced female paddlers can appreciate how the low profile and cockpit dimensions of the Eliza allow flexibility for rolling, bracing, surfing and spirited paddling. One of the lightest production kayaks on the market, the Eliza is both easy to load and a joy to paddle. Available in a number of models including a new composite with rudder, the Necky Eliza boasts a roomy cockpit, padded thigh braces for superior handling and control, and a Necky touring seat with supportive back band for all day comfort. Other key features include bow and stern hatches with sealed bulkheads, adjustable foot pedals and reflective deck rigging for added safety. Since the Eliza was first launched, Necky Kayaks has donated 1% of the Eliza gross sales to the Breast Cancer Fund. The Breast Cancer Fund is one of the leading national organizations focused on identifying the environmental causes of breast cancer and preventing the disease. Necky Eliza kayaks are currently available through authorized specialty dealers throughout the United States and Canada. For more information on Necky’s…
Dave and Amy Freeman's adventurous honeymoon began about a year and a half ago.  On Tuesday, October 25th they completed a 2,300 mile canoe paddle from Fort Resolution, Northwest Territories to Grand Portage, Minnesota. This marks the end of the fourth stage of Dave and Amy's North American Odyssey, an 11,700 mile human (and dog) powered expedition. So far they have logged over 6,000 miles in their canoe, kayaks, and dogsled. This stage of the expedition began in the last week of May while ice still covered most of Great Slave Lake. The adventurous pair, accompanied by their favorite lead dog Fennel (a 100 lb. Lab-husky mix), worked their way up remote rivers and through immense lakes. The clear, cold waters of Lake Athabasca and Reindeer Lake were on their route, along with the algae-filled waters of Lake Winnipeg. The end of their route has taken them through Voyageurs National Park and the Boundary Waters Canoe Area Wilderness. Dave and Amy call Grand Marais, Minnesota home, so they wrapped up this leg of their journey in very familiar territory.  The purpose of the North American Odyssey is to raise awareness of North America's waterways and wilderness. It is also a call to action, urging people to simplify their lives, reduce their carbon footprints, and get outside to enjoy nature. Their message has been heard by about 65,000 school children from around the globe so far. Dave and Amy update an educational website,, where students and educators interact with the expedition team. A second website, serves as a blog for armchair adventurers to see what they are up to. The Freemans began the North American Odyssey in the spring of 2010 near Seattle, Washington. They kayaked the Inside Passage and then headed inland, working their way up to the Mackenzie River delta. They then turned south, paddling upstream until the snow flew and they spent last winter dogsledding across the Northwest Territories to Fort Resolution. Despite this homecoming after about 5 months of paddling, the couple are just over halfway done with the North American Odyssey. They are taking this winter break…

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